Over 50 years ago, Bob Westlake began to surf around the west coast of England. He soon discovered a niche in the surfing market, with a lack of Californian style surfing wear being available in the ’60s. This prompted Bob’s wife, Annie Westlake, to make some of the first boardshorts in the UK. With growing sales and increased demand for surfing products, the opportunity arose for a business development that is today ‘Alder Sportswear’. Alder now has an established track record and strives to move the growth of its business forward with innovative technology and design, combined with a competitive strategy. Product developers have years of experience within the surfing industry which leads Alder to boast a very exciting and advanced wetsuit and accessories range.